Monday, August 30, 2010
Drug ads stick it to the public in the end!
A little research turned up the interesting fact that the pharmaceutical industry spends almost twice as much on promotion as it does on research and development. Now why would that be? Hmm. Next time you’re at the doctors, make sure you ask for the difference in cost between a labeled drug like Nexium at $100 for thirty tablets versus the generic equivalent for $50. If it’s a Medicare deal, who pockets the difference and who really pays the cost?